Cookies Policy

This Cookie Policy explains how UrLittleSecret ("we," "us," and "the Site") uses cookies and similar technologies to recognise you when you visit our website at www.urlittlesecret.com. It explains what these technologies are, why we use them, and your rights to control our use of them.


1. What are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and when it visits certain other websites.


2. Why We Use Cookies

We use first-party and third-party cookies for several reasons:

  • Strictly Necessary Cookies: Required for technical reasons for our website to operate (e.g., to load images, manage security, and remember login status). We do not require consent for these.
  • Performance and Functionality Cookies: Used to enhance the performance and functionality of our website, such as remembering your preferences (like location or language settings).
  • Analytics and Customisation Cookies: Used to collect information about how our Site is used. We specifically use Google Analytics to help us count visits, see which pages are popular, and improve the user experience.

3. Types of Cookies Used on UrLittleSecret

We categorise the cookies used on our Site as follows:

Essential Cookies

These are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as logging in or filling in forms.

Analytical Cookies (Including Google Analytics)

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. We use Google Analytics to track this information. Google Analytics uses cookies to collect anonymous information like the number of visitors, how they arrived at the site, and the pages they visited. This helps us understand how our website is performing. You can read more about how Google uses data here.

4. Your Cookie Control Rights

In line with UK regulations, you have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-in/opt-out links provided in our Cookie Consent Banner.

  • Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas may be restricted.
  • Google Analytics Opt-Out: You can prevent Google Analytics from recognising you on return visits to this website by disabling it in your browser settings or by installing the Google Analytics opt-out browser add-on.

5. Changes to the Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.


6. Where to find further information

If you have any questions about our use of cookies or other technologies, please email us at support@urlittlesecret.com.